Hello I'm Aaron Brown.
I’ve been building and creating things for as long as I can remember—and yes, that curiosity eventually turned into a career. Problem-solving is my comfort zone, whether I’m tackling a small passion project or untangling a complex design challenge. I’m a team player who enjoys a little healthy competition and never backs down from a good creative challenge.
To me, designing with purpose means making sure a brand isn’t just nice to look at—it actually works. At the core, function and meaning come first, and the visuals follow. Through branding and experiential design, I create thoughtful, effective, and occasionally head-turning experiences.
My education at Berkeley College and Rutgers University–New Brunswick set the foundation, but real-world experience did the heavy lifting. I’ve worked as an Art Director and Graphic Designer in both in-house and studio environments across New York, New Jersey, and Philadelphia. Along the way, I’ve helped bring ideas to life for scrappy start-ups and high-profile brands alike—locally and nationally.
THE OVERVIEW (aka: How I Work Without Overcomplicating It)
I develop visual systems for brands, products, and interfaces. My Idea-Ology is straightforward, and the execution of every project follows four simple steps:
STEP ONE
Develop your ideas with a strong conceptual foundation.
Develop your ideas with a strong conceptual foundation.
STEP TWO
Balance creativity with market research to simplify and strengthen your process.
Balance creativity with market research to simplify and strengthen your process.
STEP THREE
Remain fluid and adaptable to preserve brand integrity.
Remain fluid and adaptable to preserve brand integrity.
STEP FOUR
Most importantly, love your work—because when you believe in the final product, your clients will too.
Most importantly, love your work—because when you believe in the final product, your clients will too.