Hello, my name is Aaron Brown!
From a very young age, I have always loved building and creating things. Problem solving – from small personal projects to complex work tasks – is my thing. I am a team player who loves competition; I am always up for a challenge! To design with a purpose means to have the core of a brand embody its function. I create valuable and inspiring experiences through branding and experiential design.
My education at both Berkeley College and Rutgers University, New Brunswick, has afforded me a fulfilling career. I have worked as an Art Director/Graphic Designer for both in-house and design studios in New York, New Jersey, and Philadelphia. My training as a professional has given me great experience developing products for a variety of start-ups, as well as high profile clients, locally and nationally.
THE OVERVIEW
I develop visual systems for brands, products and interfaces. My IDEA-OLOGY is straight forward, yet I follow four simple steps in the execution of every project.
STEP ONE
Develop your ideas conceptually.
STEP TWO
Simplify your process by balancing ideas and concepts with market research.
STEP THREE
Remain fluid in approach, in order to maintain Brand Integrity.
STEP FOUR
Most importantly: love your work because if you love the final product so will your clients