GQ and Barclays Center, in partnership with Fellow Barber opens GQ Barbershop to mark a bold new move for the brand to create a 400-square-foot barbershop in the Barclay's Center venue’s main concourse throughout 2014 -2015, offering haircuts, shaves, and a selection of GQ-approved products during more than 100 sporting events and concerts.
A first for GQ, the barbershop signifies yet another innovative way that the brand continues to engage with readers outside the pages of the magazine. Often credited with the revival of time-honored barbershop traditions, Fellow Barber has been providing classic men’s haircuts and straight-razor shaves in New York City since 2006.
Year: 2019
Client: Barclays Center, GQ, Fellow Barber
Logo Lock-Up: Aaron Brown
Motion Design: Aaron Brown
Experiential Design: Aaron Brown and GoodSense & Company
Photography: GoodSense & Company
Video: Aaron Brown
Role / Contribution: Art Direction/Design/Experiential Design
LOGO LOCK-UP
GQ BARBERSHOP EXPERIENTIAL DESIGN
