BRAND DEVELOPMENT
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/6379848e-623f-4ffa-8a97-7cf8cb2b0106_rw_1920.png?h=9c552cf533b3bd2b7d7d3d5ec6aae28c)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/01274970-4174-46c3-9573-8b1c6b049f8d_rw_1920.png?h=0837c0fe804cda33b393e0d032783cf7)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/6faee811-aba8-4f2a-9af4-c3aea549b0b7_rw_1200.jpg?h=79755faba60c94c69a6c04545956366b)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/b0969998-4cbe-4617-aee0-2527b8b8b893_rw_1200.jpg?h=5035f737a9fb77e93c6536677771f957)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/08529a96-5ef7-4eb4-95f9-306949cfcfa3_rw_1200.jpg?h=6f37e7966a09ac37a5caf7e3ba53161b)
WHY ORANGE?
The Safety Pouch only features one color which is fluorescent orange. This color was selected because of its high visibility. To ensure it won't be mistaken for a weapon.
PACKAGING AND IN-STORE DISPLAYS
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/17e2bcad-5c0b-42a1-a466-55608607d054_rw_3840.jpg?h=9a95d9486945f364dec1b3fd52d46058)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/4fdd23c7-2e8d-464d-a544-5e90025ec6a5_rw_1200.jpg?h=4c62c6148af8f79b9a99078b04c28272)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/57f6d004-abd1-43d4-9f8a-385bb941ccae_rw_1920.jpeg?h=9119b75ee1a9c6129a8105e9e7413f6b)
PHOTOGRAPHY
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/3def61f9-705a-4d27-b6b3-35f73ab7b4de_rw_3840.jpg?h=aa54f7ec067851d6eeecf911e6f66889)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/37bad166-dbb2-480f-b467-8e4dab311bb7_rw_1920.jpg?h=7b7e1cef36ad343bb2839223c06501a4)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/df38bc02-62cf-42c7-8c9d-5b2204b1b237_rw_1200.jpeg?h=3c5cda9044106760341f4e33ed1865b7)
![](https://cdn.myportfolio.com/eedc8b35-1f0b-4713-9a16-2bbf92938bcd/fff17b61-0eff-440e-a63c-aff75a50d875_rw_1200.jpeg?h=f3c075cf5f947fff2dba111632040dc8)
The Safety Pouch organizes and presents vehicle credentials facilitating a safer and more efficient traffic stop.
Year: 2022
Client: The Safety Pouch
Branding and Development: Aaron Brown & Iquan Worthington
Package Design: Aaron Brown
Photography: Aaron Brown & Iquan
Role / Contribution: Art Direction/Design