BLM - WM2020

#Whatmatters2020 was a Political Campaign that aimed to push members of the black community to vote in order to fight for "What Matters" in many Communities all over the United States. This campaign used the word "Matter" to tie the campaign back to the organization BLACK LIVES MATTER. The phrase "What Matters" was used as symbol to display the concerns of members of the black community for the fight for JUSTICE, PEACE, and EQUALITY.

#BlackLivesMatter was founded in 2013 in response to the acquittal of Trayvon Martin’s murderer. Black Lives Matter Foundation, Inc is a global organization in the US, UK, and Canada, whose mission is to eradicate white supremacy by combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy, we are winning immediate improvements in our lives.

Year: 2019

Client: Black Lives Matter

Logos and Iconography: Aaron Brown

Apparel Capsule: Aaron Brown

Motion Design: Aaron Brown

Narration/Voice Over: Kailee Scales

Photography: Jonathan Olinger

Video: Jonathan Olinger

Content Creation: Aaron Brown & Iquan Worthington

Role / Contribution: Art Direction/Design

Apparel & Swag