DR BROWNS

Dr. Brown’s® soda isn’t just a drink—it’s a piece of North American history. Born in the heart of New York City long before icons like the Statue of Liberty or the Brooklyn Bridge defined its skyline, Dr. Brown’s has been refreshing generations since the city’s earliest days. What began as a humble, door-to-door offering has grown into a beloved classic, enjoyed from coast to coast and around the world—proof that great taste never goes out of style.

In September of 2023, Honickman Companies placed their trust in us to reimagine the creative future of Dr. Brown’s Soda—handing over not just a project, but a legacy brand rich with history and character. We were tasked with shaping a bold, distinctive visual identity that honored its nostalgic roots while propelling it into a fresh, modern spotlight. From the first spark of concept to the final execution, we carefully wove this vision into every touchpoint—crafting eye-catching packaging design, dynamic point-of-sale materials, and an immersive campaign launch experience that brought the brand to life in a way that felt both timeless and newly irresistible.

Year: 2023-2026

Client: Honickman Companies

Logos and Iconography: Aaron Brown

Campaign Assets: Aaron Brown

Content Creation: Aaron Brown

Photography: Provided by KeRoy Perry

Role / Contribution: POS Art Production/Design

Visual Identity Assets