PEPSI X PEEPS

Sometimes, co-branding partnerships go beyond being eye-catching marketing stunts and deliver real, practical value when two brands align effectively. When done right, these collaborations can strengthen brand relevance, spark consumer curiosity, and create experiences that feel fresh rather than forced. This was certainly the case when Pepsi partnered with Just Born’s Peeps.

In April 2023, Pepsi—a global household name—teamed up with another iconic brand, Peeps. At first glance, the pairing seemed unexpected, even unconventional, yet it worked remarkably well. As brands continue to navigate an increasingly competitive and unpredictable retail landscape, collaborations like this have gained significant traction. Showing no signs of slowing, partnerships between influential brands generate buzz, introduce products to new audiences, and inject creativity into otherwise familiar offerings. The Pepsi and Peeps collaboration stood out because it wasn’t just something consumers could see—it was something they could taste, transforming an unusual idea into a memorable, multisensory brand experience.Year: 2023

Client: Pepsi X Peeps

Logos and Iconography: Provided by Ayala Iglesias

Campaign Assets: Ayala Iglesias

Content Creation: Aaron Brown

Photography: Provided by Ayala Iglesias

Role / Contribution: POS Art Production/Design

Branding Assets