SWEET P'S

Today, Sweet P’s Handcrafted Ice Pops offers an ever-growing menu of more than 100 unique flavors, thoughtfully crafted to delight every palate. Our lineup includes vibrant fruit-based pops, rich and creamy dairy-based options, and refreshing no-sugar-added varieties—ensuring there’s something for everyone to enjoy. Each pop is made with care, using high-quality ingredients and a dedication to craftsmanship you can taste in every bite.

As a team, we developed a cohesive visual identity, packaging system, and brand presence for Sweet P’s Handcrafted Ice Pops that captures its artisanal roots, vibrant flavors, and community-focused spirit, ensuring consistency and strong shelf appeal across every customer touchpoint.

Year: 2022-2024

Client: Sweet P's HandCrafted Ice Pops

Visual Identity: Chris Blaza & Iquan Worthington

Illustration: Aaron Brown & Chris Blaza

Packaging: Aaron Brown

Campaign Assets: Aaron Brown

Content Creation: Aaron Brown

Photography: Provided by Amy Rosario

Role / Contribution: POS Art Direction/Design

VISUAL IDENTITY ASSETS