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Sometimes, co-branding partnerships aren't just cool projects between two companies — they actually have practical value when the companies work together. This was definitely the case when Pepsi partnered with the Just Born's Peeps.

In April 2023, Pepsi a household name, teamed up with beloved another household name, Peeps. The two brands coming together seemed very unusual but somehow worked. At a time when brands struggle to stay on top of the ever-volatile retail game, brand collaborations have gained a notable amount of traction as of late. Showing no signs of slowing, collaborations between two influential brands generates hype, offers access to a new customer, and often injects a dose of creativity and uniqueness into the expected. Both Pepsi and Peeps coming together is not only collab you can see but a collab you can taste.

Year: 2013

Client: Barclays Center

Logos and Iconography: Provided by Aaron Brown and Danielle Hunter

Campaign Assets: Aaron Brown

Content Creation: Aaron Brown

Videography: Arya Rossman & Brendan Awerbuch

Branding Assets