PEPSI X ROCKETTES

Sometimes, co-branding partnerships aren't just cool projects between two companies — they actually have practical value when the companies work together. This was definitely the case when Pepsi partnered with the Rockettes.

The Rockettes, best known for their feature in Radio City Music Hall's production of the Christmas Spectacular, the partnered with Pepsi to develop a Sweepstakes campaign that would allow winners of the sweepstakes to participate with the Rockettes on stage. The combination of the Rockettes wholesome brand and Pepsi's cutting edge household name has made this collaboration unique experience for both Rockettes Fans and Pepsi Consumers alike.
Year: 2022
Client: Pepsi X Rockettes
Logos and Iconography: Provided by MSG
Campaign Assets: Aaron Brown
Content Creation: Aaron Brown 
Photography: Provided by MSG
Role / Contribution: Art Direction/Design
Branding Assets
PACKAGe & PRODUCT DESIGN 
Photography
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