In April 2023, Crush/Schweppes, teamed up with the BIG EAST Tornament. The two brands coming together seemed very unusual but has proven to be very successful. The two soft drinks have become Official Soft Drink of the conference, but has expanded its relationship to become the ‘premier partner’ of the BIG EAST.
Year: 2023
Client: KDP
Logos and Iconography: Provided by KDP
Product Photography: Provided by KDP
Campaign Assets: Aaron Brown
Content Creation: Aaron Brown
Role / Contribution: POS Art Direction/Design
Branding Assets
GRAPHIC ELEMENTS
PACKAGe & PRODUCT DESIGN
SOCIAL MEDIA CONTENT
IN-STORE DISPLAYS
